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KMID : 0858820210380030053
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Journal of Korean Society for Health Education and Promotion
2021 Volume.38 No. 3 p.53 ~ p.63
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Key word relation in newspaper reporting on alcohol use: A semantic network analysis and public health implications
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Kim Kwang-Kee
Jekarl Jung
Choi Myung-Il
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Abstract
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Objectives: This paper aims to explore the semantic relation among key words (KW) used in the headlines of newspaper articles on alcohol use, and to examine how this relation differs between conservative and progressive newspapers in Korea.
Methods: A semantic network analysis (SNA) using Espresso K was conducted on 4,009 headlines selected from 40,370 newspaper articles on alcohol use, published across four major daily newspapers (Hankyoreh, Kyunghyang, Chosun, and Joongang) from 2008 to 2018.
Result: The most frequent KW was “drink-driving”, followed by “drinking alcohol”, “alcohol beverage”, “police”, “get busted”, “accident”, and “hit-and-run”. The analysis indicated that centrality among the KWs extracted was observed on the key words “drink-driving”, “drinking alcohol”, “get busted”, “police”, “accident”, “alcohol-related accident”, and “courthouse”. A very similar pattern in reporting alcohol use issues was observed between the newspapers representing a conservative ideology and those representing a progressive ideology. The framing of alcohol issues could contribute to the implementation of public health policy founded in the biomedical rather than the socioecological paradigm.
Conclusion: In concerns over alcohol use, high priority was found to be given to problems caused by individuals with social power, which is fundamentally grounded in a biomedical paradigm.
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KEYWORD
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alcohol use, semantic network analysis, newspaper, public health
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